I’m going to go out on a limb and try my hand at mind reading for a moment.
I’m pretty sure you are wanting one of two things -- you want more clients, or you want a different echelon of clients.
There is nothing better than working with clients who just get you. You’ve hopefully experienced a trip request that made you giddy with anticipation to start working on it, and the whole process was an absolute breeze because the client just got you, and totally trusted everything you did and was a breeze to worth with.
I think every Travel Advisor wants more of that. But the question is how, right?!
A strategy I have found to be highly effective is to first understand exactly who you want to work with, and then you figure out how to attract them in spaces on the web where they already are.
To make this easy for you, I’m going to outline 3 specific strategies that help you do just that.
1.Find Facebook groups that your dream client participates in
In order for this to be effective, there are some things you really need to understand about your dream client because you are connecting with them on shared interests and hobbies. You don’t need to go and join a “Travelers who want to go to Hawaii” facebook group if you are a Hawaiian specialist. But if you are a Hawaiian specialist that loves to plan family vacations and you also happen to also be a mom yourself, well then joining a mom group on Facebook that is focused on whatever the heck mom groups focus on (I am not a mom so I don’t have a clue here) is a really great place to join a conversation.
2. Start online conversations
When I talk about starting online conversations, it is for the purpose of building relationships and to genuinely interact with your dream client. It’s not about selling to them. These conversations can happen in a myriad of ways -- from comments in Facebook groups or on Instagram posts or stories, to answering questions or giving helpful feedback any time you can. Ultimately you are building trust and engaging in meaningful conversations that will pay off in the long run.
3. Contribute to podcasts, blogs, and articles
There are a ton of people in the online world who are trying to put out valuable content for their own audiences on a consistent basis, and many of their audiences contain people who are also your dream client. It is such a win to be able to have another business that basically validates what you do, but also shares your expertise and insight with their audience -- people you aren’t already in front of. Email editors of online travel focused magazines, podcasters who are either in the travel space or have a crossover in some way with clients you want to serve, or even travel bloggers. Find a story or something you can pitch to them that they may be interested in and that would serve their audience.
If the idea of learning how to find more dream clients is appealing to you, I’d love to share a new project I’m working on. If you’d like to be one of the first to be notified, head HERE to find out more about The Marketing Roadmap.