Building a travel business is hard, right? There isn’t some clear blueprint of success that you start following that is going to lead you to the business of your dreams overnight.
But what I have learned is that discipline and determination will get you quite far. This is true in my travel business, and it was true in my career as a professional athlete as well. In fact, I believe that it is the recipe to success with pretty much anything in life.
You might not know that I was a professional athlete for 10 years in the sport of track and field. It’s part of my story that might not seem to have anything to do with being a travel agent. But in a recent article published by Travel Market Report, you can see how my first career has everything to do with how I approach my current one.
At the end of the day, it’s mindset. And that mindset is the same whether you are running in circles and jumping in sandpits, or figuring out how to create a brand, market yourself, and build a thriving travel business.
I have a goal for my travel business. And with that goal comes a game plan. Goals are simply dreams with timelines, and that is why I can approach being a business owner the same way I approach being an international track star.
So, my question to you is what is your goal?
After you answer that, it’s time to come up with a game plan.
It’s no secret that social media is a big part of my game plan. It’s a place and a platform where I share and inspire, and I do this as part of a strategy. I know that it helps me attract the right type of clients, and showcases who I am and how I can help them travel better.
I’ve created resources for an overall social media plan, an entire month of Facebook posting, an entire Instagram strategy that creates business, and a plan to take people from social media to your email list.
These resources are really just me sharing everything I’ve learned up to this point on how to use digital media strategies to help me reach my goal. I share what I know in hopes that it helps you achieve your goals as well.
I am not trying to be average in this industry. And my guess is that you aren't either. If social media is an area you can improve in, I hope these resources help move your business forward.